Category Marketing Manager
Employment Type: Full-Time
Industry: Advertising/Marketing/Public Relations
Category Marketing Manager Job Summary:
As a Category Marketing Manager you will specialize in supporting a category (i.e., Cameras or Computers). As the Marketing Manager for your category, you are responsible for aligning marketing strategies and assets in support of the business. Our Category Marketing Manager will be an experienced content manager who can increase customer adoption, customer retention, awareness and discovery of products in their category.
Essential Duties and Responsibilities:Lead customer understanding, identifying their barriers and triggers to purchaseDevelop customer segmentation and drive marketing plans to grow different segments through customer lifecycle of acquisition, engagement, retention, and growthDevelop and execute cross-category marketing strategies to help introduce customers to this category including the exclusive products listed here; identify and maximize cross-interaction where businesses overlapPlan, coordinate and execute merchandising initiatives, testing and measuring different approaches to messaging, presentation, and identifying those which drive the greatest increase in customer acquisition, engagement, retention, and growthImprove performance of paid traffic channels by partnering with all traffic-driving mechanisms (Search, Affiliates, Email, SEO etc.)Use varied methods such as audio, video, forums, blogs to extend awareness of our products Be a passionate advocate for customers and help ensure a thorough and intuitive user experience while meeting business goals
Required Skills:Strong understanding of multi-faceted marketing campaign developmentUnderstanding and delivery of business and marketing metrics and KPIâ€™sData driven with strong analytical skillsExcellent verbal/written/communication SkillsAble to develop and deliver project budgetsForward thinking with experience partnering and influencing across functional business areasDemonstrated success delivering results, overcoming obstacles, and driving changeAgile, solutions-oriented and self-starterBachelorâ€™s Degree5+ years of retail marketing or consumer product experience
We at ADORAMA believe in respecting & encouraging diversity and as such we gladly abide by all EEOC regulations. We will never turn down a qualified employee based on race, religion, gender, sexual-identification, disability, or any other protected class. All jobs are and will continue being awarded based on merit.
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