Library Marketing Specialist

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations


This position is responsible for marketing library services and events.

Major Duties

· Provides information about library services to local media outlets

· Produces press releases, posters, flyers, mailers and displays

· Posts information to the library website and social media outlets

· Coordinates work with City communications staff

· Develops and maintains communication strategies for Library services

· Communicates, engages, and collaborates with various community partners and


· Takes photographs of library programs for website and media use.

· Creates monthly email newsletter and print calendars

· Performs other related duties as assigned.

Knowledge and Qualifications

· Knowledge of principles and practices of marketing, communications and public relations.

· Knowledge of library policies and procedures.

· Skill in the preparation of media releases, social media posting and graphic design.

· Skill in operating a personal computer and utilizing a variety of software.

· Skill in using Internet and Social Media.

· Skill in operating a copier, digital camera, scanner, and other office equipment.

· Skill in establishing priorities and organizing work.

· Skill in problem solving.

· Skill in dealing with the public.

· Skill in interpersonal relations.

· Skill in oral and written communication.


o Knowledge and level of competency commonly associated with the completion

? of a baccalaureate degree in a course of study related to the occupational field.

o Sufficient experience to understand the basic principles relevant to the major

? duties of the position, usually associated with the completion of an

apprenticeship/internship or having had a similar position for one to two years.

o Possession of or ability to readily obtain a valid driver's license issued by the

? State of North Carolina for the type of vehicle or equipment operated.

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