Manager, Global Channel Marketing Programs
Employment Type: Full-Time
Industry: Advertising/Marketing/Public Relations
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DigiCert is the world’s premier provider of high-assurance digital certificates. Since our founding more than fifteen years ago, we’ve been driven by the idea of finding a better way. A better way to provide authentication on the internet. A better way to tailor solutions to our customers’ needs. A better way to enrich our employees’ lives with opportunities to create the unexpected. Some people just want a job – others want to transform themselves and the connected world we live in. If you’re the latter, join us in finding better ways to help people believe in their digital interactions.
DigiCert is looking for a highly motivated channel marketing star to join our highly successful global team. You will play an integral role in driving business growth via defining, developing, and executing marketing plans/programs that enable partners to take our products to market and grow the value of their business with DigiCert. You will be responsible for centralized channel marketing programs with a global impact. Your role will include working across marketing and with sales, product management, and support to contribute to the success of the Partner Program.
RESPONSIBILITIES : Work closely with the Director of Global Channel Marketing to contribute to and execute on a data-driven global channel marketing plan that will drive incremental growth from both existing and new partners across the business. Manage go-to-market for new products and features to prepare partners to capture or drive demand. Drive and influence global marketing programs designed deliver a strong value proposition to partners, increasing ASP and solidifying DigiCert’s position as provider of choice.Provide assets and campaigns that they can leverage in market that address key value drivers/pain points. Administer MDF program, ensuring disbursement of funds ties to key business priorities, collectively increasing awareness and preference for DigiCert brand. Own and continuously improve key partner tools to meet evolving business needs. Collaborate with the enablement team to ensure that Partners are empowered to sell DigiCert products with confidence. Develop and execute the ongoing partner communications strategy to ensure partners are kept informed and to make it easy to find tools and assets that help them drive sell-through.
REQUIREMENTS : 10+ years of Channel marketing experience. A team player, able to form close working relationships with regional marketing leads, to achieve the best results globally through consideration of regional nuances. Ability to see projects through from the very early, nebulous stages of scoping and defining the channel approach right through to global rollout, reporting and refinement. Ability to work well independently, yet also open minded to feedback from management, stakeholders and colleagues. Demonstrated program/project management expertise, and the ability to handle several projects at one time. Proven track record of successfully driving channel growth through marketing strategies. Experience in IT Security, SaaS and Web Hosting marketing industry preferred. Experience making data driven decisions to identify and capture growth. Experience managing an MDF program. Ability to travel as required, typically not more than 15% per year.
SOME DIGICERT BENEFITS Generous medical, dental, life, vision, and disability benefits 401(k) plan with employer match Flexible spending plan Educational assistance Gym membership Quarterly activities
DigiCert is an Equal Opportunity employer and is committed to diversity in its workforce. In compliance with applicable federal and state laws, DigiCert prohibits discrimination on the basis of race or ethnicity, religion, color, national origin, sex, age, sexual orientation, gender identity/expression, veteran’s status, status as a qualified person with a disability, or genetic information. Individuals from historically underrepresented groups, such as minorities, women, qualified persons with disabilities, and protected veterans are strongly encouraged to apply.
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