Partner Marketing Manager
Employment Type: Full-Time
Industry: Advertising/Marketing/Public Relations
To perform this job successfully, individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
Essential Functions: Develop and execute quarterly or annual partner marketing plans Manage budgets and expenses including forecasting. Support new product launch efforts in the channel including collateral, communication strategy, training tools and related activities. Lead channel marketing efforts associated with any business reviews at key Managed and/or Non-managed partner accounts. Monitor program and campaign efforts and conduct pre and post-program analysis to drive improvement. Align channel marketing communications strategies with ESET brand strategies. Work closely with ESET end user demand generation marketing to ensure a balanced marketing effort and leverage of resources and assets. Track competitive channel marketing programs, market and channel trends and adjust channel strategies accordingly. Analyze and report progress against campaign goals and report on ROI. Work closely with Program Marketing to support ongoing priorities, including product presentations, trade shows, research and competitive intelligence. Monitor, analyze and report on competitive activities within channel including price, promotion, new products and programs. Analyze sales reports and market feedback from internal and external sources to identify key issues, trends, opportunities and market share growth/decline for use in marketing and sales planning purposes. * Manage 3rd party vendors and build processes that support successful execution of channel marketing programs and campaigns. Qualifications:
Experience: 7- 10 years in a marketing management role Minimum of 5 or more years in a pure channel marketing position in a B-to-B software hardware organization.
Education: BA/BS Marketing preferred
Knowledge, Skills, and Abilities: Security technology experience is a plus Proven ability to define VAR channel strategy, and lead implementation of tactics. Proven ability to create innovative and comprehensive programs and campaigns for the reseller channel. Able to demonstrate consistent ability to meet objectives on time and within budget Proven capacity to excel in a fast-paced, multifaceted, team environment Excellent oral and written communication skills and problem solving abilities Capacity to think “outside the box” and motivate others to take well-reasoned risks Able to work well independently and in a team environment, and interact with individuals at all levels in the organization Well-developed interpersonal and organizational skills; detail-oriented. Highly motivated and self-starter. Able to effectively prioritize and manage multiple tasks and deadlines. Ability to travel domestically and occasionally internationally up to 50%.
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