Senior Content Strategist

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



The Senior Content Strategist is responsible for developing and executing a content strategy aligned with the overall brand positioning, business objectives and the customer’s needs. They will connect the dots to craft a story throughout the various consumer touchpoints across the web and digital channels to educate consumer, increase engagement and brand perception, and capitalize on opportunities to drive the customer through the purchase funnel.

  • Produce a content strategy that aligns with identified brand audiences across all digital formats - Web Content, Editorial, Social Media, Video, Email, etc.
  • Oversee blog development and editorial calendar
  • Create and maintain editorial calendar, style guides, and consistent brand messaging throughout marketing and platform channels
  • Conduct content audits as well as gap analyses to identify areas for opportunity that can be translated across all digital formats as necessary
  • Perform keyword research, and ensure best search engine optimization (SEO) practices are implemented throughout all content development across web, YouTube, Pinterest, etc.
  • Look for opportunities to tell stories leveraging customers, influencers, and engaged audiences
  • Work with planning and creative teams through workstreams to bring content to life
  • Work close with Digital Marketing Manager and Channel owners to architect the complete user journey and promote content
  • Partner with merchant, legal, science, brand and other internal to ensure all regulatory standards and requirements are met
  • Ensure content is universally original, authentic, informative, on brand, and SEO friendly
  • Create and publish content onto digital platforms
  • Continually test and optimize content experiences throughout channels and audience segments
  • Curate and maintain content for optimizations, updates, accuracy and performance
  • SUPERVISORY RESPONSIBILITIES:

  • Responsible for supervising multiple projects.
  • Responsible for supervising a team of employees.
  • Bachelor’s Degree in Business, Marketing, Communications, or related field
  • 5+ years related experience
  • Experience in wellness, nutrition industry a plus
  • Ability to lead a team in support of an overall strategy
  • High degree of proficiency across content management systems & Internet applications
  • Strong analytical, prioritizing, interpersonal, problem-solving, presentation, project management (from conception to completion), & planning skills
  • Strong verbal and written communication skills (including analysis, interpretation, & reasoning)
  • Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients
  • Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.
  • Ability to work with and influence peers and senior management
  • Self-motivated with critical attention to detail and deadlines
  • PHYSICAL ASPECTS/WORK ENVIRONMENT:

  • Regularly required to stand; walk; sit; use hands or fingers to handle, or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear.
  • Regularly/Occasionally lift and/or move up to 50 pounds.
  • Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
  • The noise level in the work environment is usually low/moderate.
  • * Reasonable accommodations may be made to enable individuals to perform the essential functions.

    General Nutrition Centers International is an Equal Opportunity Employer


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