Director of eCommerce
Employment Type: Full-Time
Industry: Advertising/Marketing/Public Relations
The Director of eCommerce is responsible for collaborating with cross-functional partners to manage all aspects of the K2 Sports’ brands’ eCommerce business including, business planning, content strategy and development, promotional campaigns and other online marketing, website design, customer service, web analytics and web technologies. The Director will also oversee the appearance, content and interactivity of the site, and ensure it meets the highest standards of eCommerce functionality, product information, branding, editorial and graphic quality, consistency and adheres to best practices involving site architecture, navigation, process flows, page-level interactions, functionalities, usability, SEO and accessibility.
Responsibilities: Serve as a liaison and primary point of contact within the eCommerce organization for cross functional partners acting as a project manager to evaluate, prioritize, develop, manage, implement and test eCommerce initiatives Participate in the development and execution of strategic and tactical business plans with other members of the cross functional team supporting the eCommerce strategy Manage the user experience of the website including site navigation, content development, checkout funnel and promotional campaigns Develop and oversee the effective planning, QA and execution of content across the websites and online marketing campaigns to ensure efficiency, accuracy and timeliness of all web content publishing Manage all aspects of web analytics related to eCommerce and communicate relevant information to team members, executive leadership and cross-functional partners Partner with key cross-functional teams to ensure all relevant organizational goals and implications are factored into eCommerce projects Build and direct a cohesive team of internal and external personnel to effectively develop eCommerce solutions Proven leadership of large eCommerce projects Experience with B2C or B2B eCommerce depending on your focus Extensive knowledge of e-commerce technology and sophisticated analytics Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability Provide expertise on current eCommerce industry best practices. Consult on cross-functional projects to ensure eCommerce principles are incorporated Identify new areas of eCommerce opportunity beyond current organizational thinking Outstanding analytical skills, strong experience interpreting test results & drawing conclusions Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives
Minimum Qualifications 5+ years of consumer-facing Digital and E-commerce, preferably with CPGs Expertise of emerging E-commerce tools and technologies Proven track record of delivering on business objectives and sales targets Experienced in data-driven strategic analysis and customer insights Strong project management skills, with the ability to prioritize and meet deadlines Deep experience optimizing SEO, CRO, PPC, ROI Analytics, digital marketing, and email marketing Able to work well under pressure, and manage and prioritize a multitude of tasks Excellent team builder and mentor Experience with P&L management, e-commerce and database marketing, digital production, and technology tools and process
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