advertising | Director Of Marketing Services in West Burke, VT

Director Of Marketing Services

  • Mizuho Bank
  • $86,945.00 - 187,750.00 / Year *
  • 247 Quarter Horse Rd
  • West Burke, VT 05871
  • Full-Time
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JOB RESPONSIBILITIES:
As one of North America's largest specialty vehicle manufacturers, Spartan Motors has a broad portfolio of brands across multiple markets, operations in seven states and three countries, and a dynamic culture that demands a self-starting all-star who isn't afraid to roll up their sleeves to ensure things get done on-time and on budget, every time.. Spartan Motors is in search of a Director of Marketing Services to oversee the planning and execution of integrated marketing programs - across channels and markets to bolster our brand, generate the demand necessary to win, and deliver outstanding shareholder return.. As the head of Marketing Services you will be at the forefront of how we engage with buyers and influencers, how we build and sustain loyalty, and how we ensure high quality outputs, across multiple mediums. We are looking for an innovative, energetic, visible, and conscientious thought leader that will challenge the status quo. You should be proficient in digital platforms, digital and print design, marketing automation, have a customer-first mindset, and most important-- bring an infectious passion for marketing, empowering and growing high performance teams, and delivering measureable results.. Interact with customers, dealers, employees, and our agency partners in a positive and proactive manner consistent with the mission and values of Spartan Motors. Develop, implement, and measure the success of creative marketing strategies that drive growth opportunities for the company and its segments. Direct the day-to-day efforts of the marketing services team and coordinate at both the strategic and tactical levels with the other functions of the organization. Lead, grow, and mentor a creative, forward thinking, highly dependable marketing team that delivers with speed and excellence. Develop a deep understanding of our business units and corresponding product verticals. Manage creation of highly-effective promotional and educational materials, exhibits, and digital marketing programs; Experiment and test new channels, tools, and techniques within the digital space. Create and manage website content. Direct the efforts of the marketing staff and coordinate at the strategic and tactical levels with the other functions of the organization. Lead and grow a creative, forward thinking marketing team. Coordinate the appearance, production, and dissemination of all print and electronic materials including PPT templates, letterhead, use of logo, brochures, journals etc. Create long-term strategies for content creators to maximize brand awareness and sales. Partner with department leaders and the Corporate Director of Marketing and Communications to develop demand generation initiatives, integrated marketing programs, conferences and events, and internal communication initiatives. Ensure articulation of Organization's desired image and position, assure consistent communication of image and position throughout the organization, and externally. Manage corporate communications and brand expansion. Manage social networking strategies on channels such as Facebook, LinkedIn, YouTube, Instagram, etc.. Regularly coordinate/oversee relevant market research and lead other projects as assigned. Recommend and achieve short and long-term marketing goals and objectives. Collaborate with Segment Marketing Managers and the Corporate Director of Marketing and Communications to develop both project-based and long-term plans and budgets, monitor progress, assure adherence, and evaluate performance. Develop and maintain relationships with external agencies, vendors, and external partners to help execute initiatives on-time and within budget to ensure high quality and cost-efficient results. Work with colleagues to develop and maintain a strategic perspective based on marketplace and client needs and satisfaction. Track competitor strategies, product development efforts, and overall industry trends and develop strategies as appropriate. QUALIFICATIONS:. Google Analytics and AdWords certified. WordPress and Social Media platform experience. Project Management. 7+ years' experience leading, mentoring, and nurturing teams. Budget development and management experience in excess of $300k/yr.. Extensive working knowledge of Salesforce; direct implementation experience and Power Users preferred. Hands-on experience creating and/or building nurture tracks. Extensive working knowledge of marketing automation platforms. Vendor relationship management and contract negotiation experience. Events management experience. Graphic design and art direction experience preferred; ability to provide timely design feedback and art direct as needed, a must. Exceptional verbal and written communication skills required. Extensive Digital Marketing and measurement experience. Experience redesigning websites for optimal usability and improved experience. Spartan Motors Inc. is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.. Spartan Motors has built itself on the foundation of its chassis. Founded in 1975, Spartan Motors (through its core Spartan Chassis unit)...
Associated topics: business, community, fundraise, government, hospital, marketing, media, newspaper, policy, relationship


* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.