Manager, Strategic Marketing

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



Description

Manager, StrategicMarketing:

ON Semiconductor is seeking aself-driven and motivated professional to join the Industrial Products businessunit located in Pocatello, Idaho; role can also be located in Lindon, Utah,Phoenix, Arizona, or San Jose, California.

As a Strategic Marketing Manager,you will have the opportunity to provide strategic marketing support for themarketing team and business leaders as well as identify opportunities toaccelerate growth within rapid-growth, Industry 4.0 market segments.

Performance Objectives:

The successful candidate will havethe responsibility to:

  • Manage and drive the Industrial Products Business Unit Industry 4.0 product strategy
  • Define strategic industrial product lines and product roadmaps for the business unit as well as go-to-market strategies for new and existing products
  • Identify enabling IP, external partnerships or capabilities that accelerate growth
  • Ensure strategic alignment of product roadmaps and market strategies
  • Assist in the annual business planning process including alignment of market data, product line strategies, and overall quality of the business plans
  • Provide product trainings to sales and distribution teams
  • Support analysis required for potential acquisitions in the pre-acquisition stage
  • Contribute articles and create marketing collateral to promote products at launch
  • Coordinate with corporate marketing and communications teams for product launches and promotions
  • Key Goals/Objectives/Activities
  • Research, understand, and communicate the needs and requirements for targeted Industrial market segments and customers
  • Communicate, train, and update the sales force on strategy, products, and product roadmaps
  • Assist sales staff in assessing potential applications and customers for products to meet customer needs
  • Assess market penetration and product positioning to drive competitive advantage, revenues and market share
  • Organize, coordinate, and prepare technical product and application trainings for customers
  • Identify, evaluate and recommend marcom activities consistent with BU / Sales strategy for successful product introduction
  • Lead and coordinate efforts to provide technical product collateral materials, apps notes, technical articles, etc.
  • Help develop & monitor the Industrial Products business plan and marketing strategy for product lines.

  • Qualifications

    QUALIFICATIONS:
  • Bachelor of Science Electrical Engineering or equivalent
  • 8+ years in a technical marketing role or equivalent
  • Experience in and familiarity with Industrial markets and customers
  • Proven track record of business development or technical/product development
  • Good technical system knowledge
  • Willingness to travel - 20%
  • Self-esteem, self-motivated with initiative and ability to work in a global team environment
  • Excellent communication and interpersonal skills 
  • Proficient in Excel and PowerPoint
  • ON Semiconductor (Nasdaq: ON) isdriving energy efficient innovations, empowering customers to reduce globalenergy use. The company is a leading supplier of semiconductor-based solutions,offering a comprehensive portfolio of energy efficient power and signalmanagement, logic, standard and custom devices. The company’s products helpengineers solve their unique design challenges in automotive, communications, computing, consumer, industrial,medical and military/aerospace applications. ONSemiconductor operates a responsive, reliable, world-class supply chainand quality program, and a network of manufacturing facilities, sales officesand design centers in key markets throughout North America, Europe and the AsiaPacific regions.

    ON Semiconductor is an equal opportunity employer. The Company maintains policies and practices that are designed to prevent discrimination or harassment against any qualified applicant or employee to the extent prohibited by federal, state and local laws and regulations. By way of example, discrimination on the basis of race, ethnicity, color, religion, ancestry, national origin, citizenship, sex (including pregnancy, childbirth, or related medical conditions), age, marital status, sexual orientation physical or mental disability, medical condition, genetic information (including test results), status as a Vietnam-era or special disabled veteran, uniform service member status, political affiliation, union membership, gender identity or gender expression, or any other characteristic protected by applicable law is prohibited.



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