Senior Manager Digital Operations

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

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Position Summary: Drive the day to day website and mobile application content updates to support sales and marketing initiatives for CSG global brands. This role will partner closely with creative, marketing, and product teams to help manage all day to day website operations for both our B2C and B2B customers.


  • Primary point for managing and executing all day-to-day content updates across our B2C and B2B web properties including but not limited to Cannondale, GT Bicycles and Charge bikes.
  • Become the subject matter expert of our CMS and other backend and 3rd party systems and integrations: Salsify (Product Information System), Widen (Digital Asset Manager), Zendesk, etc.
  • Fully understand all site components including how they function and how they are configured
  • Collaborate with UI/UX, creative, and marketing teams on layouts, wireframes, navigation, and full customer experience journeys
  • Work with marketing & IT teams to define customer journeys, personas, and data collection strategy
  • Enable A/B & Multivariate tests to determine what scenarios and variations are the best performing
  • Coordinate and execute all website product launches and landing page creation, as well as other ad hoc content requests
  • Manage and communicate the development of product launch plans (asset/content management, regional product availability, translations, etc)
  • Understands and provides SEO recommendations on all web development projects as projects are being built
  • Build out HTML email templates to support product launches and other marketing initiatives
  • Assist in troubleshooting CMS issues and other 3rd party integrations
  • Follows internal controls and company policies as set by company and job function.
  • Contributes to the success of company by leading or assisting with other projects and tasks as assigned.
  • Essential Qualifications:

  • Bachelor’s degree in Information Technology, Computer Science or another related field
  • 6-8 years of experience managing content and/or providing front-end development for a global website
  • Experience working on B2B and/or B2C eCommerce websites
  • Intimate knowledge of launching large-scale global marketing campaigns
  • Intermediate experience with HTML5, CSS3, JQuery, and JavaScript
  • Knowledge of eMail best practices and building HTML templates
  • Familiar with A/B testing platforms (Google Optimize, Optimizely, or similar)
  • Experience gathering data and establishing website personalization
  • Deep understanding of responsive design, and mobile first best practices
  • Strong understanding web publishing tools and a variety of API integrations
  • Familiar with basic SEO tactics and strategy
  • Detailed knowledge of reporting suites such as Google Analytics
  • Beneficial Qualifications:

  • MBA or related advanced degree preferred
  • Advanced Frontend Development skills: HTML5, CSS3, JavaScript, JQuery, Angular, etc.
  • Experience managing content within Sitecore and/or Shopify
  • Experience working with various web-based software such as Figma, Sketch, DevOps, AHA, Jira
  • Knowledge of complex data structures and familiarity creating ERDs
  • Experience optimizing landing pages for a variety of paid digital tactics
  • Experience in the bicycle industry or closely related sporting industry
  • Experience working with global teams in a virtual capacity
  • Physical Demands:

  • Must be able to work in a typical office setting
  • Must be able to travel domestically and internationally as needed (less than 10% of the time)

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