At Regions, the Marketing Content Strategist manages content strategy, development, execution and optimization across multiple audience segments and delivery channels that attracts, engages, builds trust, preferences and loyalty for customers, associates, and prospects.
Manages Marketing Programs to support Business Units and/or products across multiple channels
Develops channel strategies for Traditional Media, Digital/Social, Email, Mail, including one-to-one Personalization
Develops content strategies for targeting audience segments across multiple channels, including Television, Radio, Email, Mail, Digital, Social, Regions.com, Print, Out-of-home, In-branch Point of Sale, Product Collateral
Develops content and communications to support marketing programs for use in Television, Online Video, Terrestrial Radio, Digital Radio, Social Media, Digital media, Email, Mail, Print, Regions.com, Collateral, In-branch point-of-sale
Ensures content and communications align with content and channel strategies and are aimed at growing quality households, growing wallet share, and retaining customer relationships
Understands the audience segments and purchase funnel
Develops new content and optimize existing content at high-speed pace, including Dynamic creative management
Responsible for following Marketing Process to meet Legal, Compliance and internal audit standards.
Understands Canned Spam Act, UDAAP, and multiple regulations, and developing programs and content that align with these policies and regulations
Understands Marketing performance and analytics and adapt messaging and channels, based on performance metrics
Handles multi-million-dollar budget and invoice processing
Serves as partner to Marketing Strategists, Analytics and Campaign Operations
Works with Finance, Digital Banking, Legal and Compliance.
Serves as a vendor Management and Service Level Owner
This position is exempt from timekeeping requirements under the Fair Labor Standards act and is not eligible for overtime pay.
Bachelors degree in Marketing, Communications, Business or a related field
Five(5)years experience in Marketing
Five(5) years in Digital
Skills and Competencies
Excellent communication skills
Ability to negotiate and influence others
Independent Decision-making skills
Ability to analyze and evaluate data and facts
Project management skills
Preferred experience in Direct and Email Marketing and/or Mortgage Banking
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.