SEO Manager

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



Overview

The SEO Manager is a mid-level management position in the organization responsible for managing strategy, problem-solving and execution of technical and on-page SEO efforts. The SEO manager has a key role in communicating with clients, working efficiently with internal team members, and being a knowledge expert in the area of SEO- including Google algorithm updates and predicting trends.


Areas of Responsibility: Management

  • Daily utilization of Basecamp for project management purposes
  • Daily verbal and written client communication
  • Scoping new projects and tasks to identify the necessary resources and timelines for completion
  • Regular report development and presentation
  • Manage team members while ultimately remaining accountable for client SEO results
  • Train team members and clients on SEO strategies, processes, and result measurement
  • Support sales team by providing SEO insight to support their presentation and sales process
  • Client goal setting and success measurement
  • Keep pace with SEO and digital marketing trends, including Google algorithm changes and predicting SEO trends

  • Areas of Responsibility: Search Engine Optimization

  • Technical SEOAnalyzing crawling & indexation errorsEvaluating orphaned pages, thin pages, and duplicate contentSite security analysisWeb accessibilityResponse codesServer log analysisHTTPS migrationsPage speed optimizationMobile-friendly analysisAccelerated mobile pages (AMP)Optimizing information architecture and URL structureCreation of redirect maps and testing redirectsOptimizing global navigationDevelopment of sitemaps
  • On-Page SEOKeyword ResearchRecommendations on page titles, headings (text & structure), meta descriptions, image optimization, interlinking, and page copy updatesAnalyze on-page SEO opportunities & prioritize pages to be optimizedStructured data / schema.org markupVideo optimizationVoice search optimizationApp store optimizationSocial meta tags
  • Annual Google Analytics Certification
  • Maintain an understanding of best practices around SEO-friendly technology to make recommendations as needed: CMS, DNS, Server, Host, Plugins / extensions, etc.
  • Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
  • Provide strategic direction for link building, content development and conversion rate optimization, as it relates to SEO

  • Personality Traits and Competencies

  • Most important trait: excellent analytical and problem-solving skills
  • Strong passion for SEO and digital marketing
  • Extremely organized and detail-oriented
  • Self-motivated with a drive for expanding knowledge
  • Excellent analytical and problem-solving skills
  • Excellent verbal and written communication skills
  • Ability to work well in a team and to shine as an individual
  • Ability to effectively multi-task in a deadline-driven environment
  • Light-hearted with a good sense of humor
  • Positive, easy-going personality

  • Professional Experience & Qualifications

  • 3+ years of experience in Search Engine Optimization (SEO)
  • 2+ years of agency experience with a focus on client management and communication
  • Extensive experience with On-Page SEO and Technical SEO items outlined above
  • Understanding of HTML, CSS, and JavaScript
  • Experience working with enterprise-level websites
  • Required experience with the following tools:Google AnalyticsGoogle Search ConsoleBing Webmaster ToolsScreaming Frog (and utilizing custom configurations)Google Keyword Planner
  • Experience with these tools a plus:Deep Crawl (or equivalent web crawlers)MOZSEMRushAdvanced Web Rankings (AWR)Google Tag ManagerGoogle Data StudioGoogle TrendsGoogle OptimizeScreaming Frog Log File AnalyserAhrefs
  • Experience with various content management systems, especially WordPress
  • Track record of leadership, coaching and mentoring
  • Experience with Microsoft Word, Powerpoint, and Outlook
  • Extremely proficient in Microsoft Excel (including advanced calculations, data organization and sorting, and conditional formatting)
  • Comfortable working on a Windows laptop
  • Experience utilizing regular expressions is a plus

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