Senior Manager, Email Marketing

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



Vroom is an innovative end-to-end ecommerce company that is revolutionizing the car buying experience. Our scalable, data-driven technology brings all phases of the vehicle buying and selling process to consumers wherever they are and offers an extensive selection of vehicles, transparent pricing, competitive financing, and contact-free, at-home pick-up and delivery. We have experienced tremendous growth and have become a disruptive force in the automotive industry. Vroom is an exciting, dynamic workplace, and there's no better time to join the team than right now.We are in search of a performance-driven, Senior Manager, Email Marketing, to own end-to-end management of Vroom’s email program. The Senior Manager will be responsible for developing a roadmap to capitalize on significant revenue and customer relationship potential.. This is a tremendous opportunity to build, optimize and own an infrastructure that will play an integral role in the company’s growth. Reporting to the VP, Marketing, this role will have cross-functional exposure within marketing, product, analytics and sales teams and will have regular interaction with C-level executives to report on progress and performance. The ideal candidate has impeccable technical and data analytics skills. They are at home strategizing marketing campaigns to meet aggressive business goals, building and deploying campaigns, A/B testing and analyzing performance. The Senior Manager will lead concept to execution, serving as the internal subject matter expert for email.

Responsibilities

  • Own the end-to-end management of all emails - including roadmap development, content creation, campaign set up, QA, daily monitoring and reporting.
  • Ensure flawless technical execution of email program through ongoing, detailed review and testing, ensuring maximum deliverability and mitigation of risk.
  • Recommend and develop new email campaigns with a strong focus on generating revenue.
  • Recommend and implement new technology to maximize performance of email channel.
  • Develop and implement robust testing strategy for ongoing learning and performance optimization, including working with internal and external partners to develop content and assets as needed. 
  • Generate ongoing, detailed reporting to inform optimization, segmentation, customer contact strategy and revenue forecasting.
  • Qualifications

  • 6 - 8 years of experience across all facets of email marketing, including campaign development, messaging, customer segmentation, deliverability and AB/multivariate testing. 
  • Experience managing ROI-driven email channel, ideally within an ecommerce and/or sales-team environment.
  • Experience in and excitement for building an email discipline within an organization from the ground up. Experience in lead sourcing and scoring for optimal list growth and management.
  • Experience with forecasting and attribution to predict revenue from the email channel, accounting for attrition, conversion and deliverability. Experience working in a start-up or agency environment is a plus.
  • Detailed knowledge of email regulations and best practices.
  • Experience in working with different ESPs.
  • Experience with/working around Salesforce a plus.
  • Basic knowledge of HTML.
  • Ability to adapt to changing priorities and needs, while maintaining focus on broader strategic business objectives.
  • Impeccable attention to detail and quality assurance.
  • Thoughtful and curious team member with excellent problem-solving skills and continual desire to do more, better.
  • Benefits This full-time role offers competitive compensation; health, dental, and vision insurance through United Healthcare; a 401k plan; fully company-paid short term disability, long term disability, and life insurance; access to a healthcare concierge service with virtual visits; and 15 annualized days of paid vacation.But our biggest benefit is being part of a low-ego, high performing team that's transforming the used car market into a modern, online and data-driven industry. We are looking for people who want to be a part of a contemporary startup culture. What gets us out of bed is working with talented people on a mission that matter Commitment to Diversity and Equal Employment Opportunity Vroom is an equal opportunity employer that is committed to creating a work environment where all employees can find their drive. To do that, we champion a workplace where each and every person is treated with dignity and respect and is valued for their unique perspective and contributions. Our values of SPEED: Service, Progress, Employees, Engagement, and Development are only possible in an environment where every individual has the ability to bring their whole selves to work and contribute fully.Vroom’s policy is to maintain a working environment that encourages mutual respect, promotes harmonious and congenial relationships between employees, and is free from all forms of discrimination and harassment of any employee (or applicant for employment or service provider) by anyone, including supervisors, co-workers, vendors, or clients. Harassment and discrimination in any manner or form is expressly prohibited. There is no tolerance for discrimination or unequal treatment of any kind on the basis of race, color, religion, creed, gender, sex, sexual orientation, gender identity or expression, pregnancy, sexual and reproductive health decisions, national origin, age, disability, genetic information, marital status or civil partnership/union status, familial status, military or veteran status, predisposition or carrier status, domestic violence victim status, alienage or citizenship status, unemployment status, sexual violence or stalking victim status, caregiver status, or any other characteristic protected by law.This practice applies to all terms, conditions and privileges of employment including, but not limited to, recruitment, selection, promotion, demotion, transfer, layoff, rehire, termination of employment, development and training, compensation, benefits and retirement.

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