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advertising | Director of Marketing and Brand Strategy in Hopewell, VA
Director of Marketing and Brand Strategy
$121,585.00 - 130,710.00 / Year *
2700 Kiser Dr
Hopewell, VA 23860
The company is a leading and growing legal marketing agency.
Work with marketing leadership to develop and drive marketing growth strategies
Produce strategic analysis around growth opportunities, marketing insights and core business metrics to drive efficiencies, decisions and results
Monitor business performance and present actionable insights to marketing leaders
Conduct Marketing/Consumer/Channel research. Track and compile industry trends and competitive analysis to build and inform marketing strategies
Develop competitive analysis and strategy framework
Lead the marketing strategic research and reporting in existing and new markets to help media teams make buying decisions
Research brand audience profiles and provide consumer insights for each brand to guide overarching marketing strategy
Utilize research to identify target demos and behavioral targeting tactics across channels to aid Traditional and Digital team's media execution
Lead brand research efforts including ethnographic, focus groups, quantitative/social studies and surveys;
Support the creative team with \"go-to-market\" communication strategy and market position
Research channel consumption and trends to identify optimal macro marketing mix and budget allocation to meet business objectives and inform marketing leadership
Help create test framework and measurement for channels
Utilize first-party and third-party research data to identify consumer touch points
Work with functional leadership to identify market opportunities and brand threats
Identify and actively explore high-potential opportunities; test these and incorporate into a broad acquisition plan
Develop reports to drive decision making in profitable areas for the company
Analyze sales and marketing metrics and recommend optimization of strategy
Forecast market trends, based on historical performance
Utilize data-driven insights and sound judgement to help challenge and solve marketing problems.
Bachelor's degree in Business, Economics, Marketing, Math, Statistics or other related fields
Exceptional attention to detail and data analysis skills
Ability to work on multiple projects and manage priorities/deadlines
Ability to adapt to new situations and changing priorities
Outstanding ability to think creatively, strategically, and identify/resolve problems
Excellent verbal and written communication skill
Experience working with cross functional teams to translate business needs into data requirements
Strong track record of setting and achieving metric-driven goals
Strong knowledge of marketing channels
Ability to derive crucial insights from past and current data scenarios and incorporating into current and future marketing strategies
Self-starter, who is able to work effectively, autonomously and drive strategy
Demonstrate success as a strategic and data-driven marketer
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.
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